Product Manager

Who We Are:
Yoga Alliance is the largest nonprofit membership association of yoga professionals, practitioners, and advocates around the globe. We believe if more people practice yoga, the better the world will be. We’re here to amplify the power of yoga and to make it accessible to anyone wherever they are, under whatever circumstances by:

• Uplifting the transformative power of yoga 
• Surfacing and reducing barriers to the practice, and  
• Building, engaging, and supporting the yoga community. 

Our member-driven community is a diverse collective of wisdom holders, yoga educators, and teachers expanding their expertise; a welcoming space for those newly exploring yoga; a place for seasoned practitioners to deepen their practice; and a supportive hub where community leaders, organizations, and businesses can leverage yoga for social good.  

At the core of Yoga Alliance lies a profound commitment to our people. Here, every team member is empowered to lead, innovate, dream, create, and grow. Diversity, equity, inclusion, and belonging guide our way of being in work and in working with each other. We champion a culture of collaboration, where learning from failures is as valued as achieving success. Together, we challenge the status quo and push the boundaries of what is possible. 
 

About the Role: 
Reporting to the Director of Membership Strategy and Engagement, Yoga Alliance is seeking a Product Manager to join its dynamic team. 

The Product Manager plays a critical leading role in creating the future of Yoga Alliance’s membership experience. The role contributes to how Yoga Alliance defines the organization’s digital product roadmap, oversees product development and implementation and determines product release priorities to deliver seamless and engaging experiences for internal and external audiences. They will also manage the digital product lifecycle from concept to launch, gather and prioritize product and customer requirements, define the product vision, and work closely with key stakeholders across functional teams to continuously improve the organization’s digital products. They will optimize the existing internal technology infrastructure, while creating a cohesive digital eco-system to meet business goals and objectives.

This entrepreneurial, high-impact role will design and develop modern, simple and engaging interactive experiences using new and emerging technologies. 
 

What You Will Do:

• Working in close collaboration with the Director of Membership Strategy and Engagement, lead the cross-functional team to define clear product vision, roadmap, and key performance indicators aligned with the product objectives that will engage and inspire Yoga Alliance members. 
• Work closely with cross functional teams and external partners that include leadership, strategic communications, information technology (IT), user experience (UX)/design, operations, agency partners, and other stakeholders to understand strategic goals and objectives in order to appropriately build and lead the  creation, development, and iteration of the membership product roadmap.
• Project manage the product development lifecycle ensuring development stays on track, stakeholder engagement is high, and milestones achieved. 
• Collaborate among internal Yoga Alliance teams to implement the strategic direction for improving membership offerings and digital products including optimizing feature functionality, understanding platform capabilities, and assessing how enhancements align with business needs, driving measurable growth.
• Identify and gather relevant data to provide actionable insights that inform decision-making, focusing on balancing business objectives, member needs, and technological capabilities. Analyze and segment this data effectively to enable informed decisions, foster innovation, and uncover new opportunities and capabilities.
• Drive requirements gathering and analysis for all new product features and ensures timely delivery of features by managing project timelines, dependencies, and risks.
• Develop and lead testing and quality assurance for all new feature launches.
• Initiate, build, and nurture internal and external relationships to effectively understand, interpret, and incorporate stakeholder input and feedback to develop and iterate product offerings while optimizing the product development process.
• Present product offerings to stakeholders, advocating for the member’s perspective by effectively communicating features, benefits, and value propositions to drive alignment, ensure member needs are prioritized, and generate support.

What You Will Bring:

• Bachelor's degree in Business Administration, Computer Science, Engineering, Marketing, Economics, Design, or a related field or equivalent practical experience (4 years).
• 5+ years in a product manager role with experience delivering high quality, successful consumer internet/media experiences in web, iOS, and Android outputs.
• Proven track record of developing digital products from conception to implementation.
• Exercises a high degree of confidentiality and discretion, professionalism, integrity, diplomacy, ethics, and objectivity in approach to work and with relationships. 
• Strength in the following core skills and competencies:  
  • Collaboration: Is inclusive, highly engaged team player, proactively seeks and provides thought partnership, assistance, and/or resources with/to colleagues. 
  • Communications: Understands, conveys, and shares information effectively through listening, inquiring, writing, editing, and speaking. Ability to read a room and adapt style, content, and tone. Comfortable with presenting to a diverse audience. Ability to manage expectations, and understand who are the stakeholders.
  • Critical Thinking & Sound Judgment: Ability to look at a variety of situations in a manner that understands and identifies connections between disparate ideas and/or facts. Ability to escalate and address concerns/challenges appropriately and in a timely manner. Reflects. Seeks diversity and differences in opinions to inform and refine decision making. 
  • Solutions Oriented: Enjoys troubleshooting and surfacing creative solutions to achieve desired outcomes. 
  • Project Management: Tracks, drives, prioritizes, reports, and engages the necessary stakeholders, tools, resources, and information to produce desired results; ability to move nimbly among a variety of projects with varying timelines. 
  • Strategic Thinking: Knows where to look for and is able to take disparate pieces of information and effectively synthesize to produce insights and desired outcomes. Is able to map out and execute a sound plan to achieve long-term goals. 
• Excellent analytical and technology skills:
  • Aptitude to learn quickly to ramp up on new platforms or technology: Microsoft Suite (Outlook, Word, Excel, PowerPoint); Customer Relationship Management platform (Salesforce); project management platforms (e.g. Monday.com).
  • Ability to understand, interpret, and translate design and user experience nuances with a high standard, maintaining an empathetic approach to meet the needs and preferences of the target audience.
• Experience with design thinking and creating products within a Salesforce ecosystem.
• Experience working on products at a global scale, and understanding the data, legal, technical and regulatory nuances of supporting complex products.
• Experience in conducting user-research and applying those findings to support data-informed decision-making.
• Experience working effectively and collaboratively within a fast-paced, nimble environment among a diverse employee base that works remotely and distributed across the United States. 
• Proven track record of contributing to work environments committed to equity, diversity, inclusion, and belonging.  
• Proven ability to initiate and cultivate positive working relationships internally and externally across a diverse group of people at all levels and across a variety of lived experiences.
• Ability to attend in-person work-related events and functions, and work on-site in Yoga Alliance’s Arlington, VA office as needed.  

• Experience in health, wellness, yoga categories.
• Work within React, Next.JS code, and JavaScript.

We encourage individuals to apply even if they do not have any of these desired qualifications. 

What We Offer:
Yoga Alliance provides excellent employee benefits including comprehensive health insurance plan offerings that are 100% employer paid for employees and 65% paid for dependents, a 401K plan, generous paid-leave policies, and reimbursement for professional development opportunities. Employees enjoy a casual dress code so they can arrive to work as their most authentic selves. Our office culture is supportive and collaborative with conscious attention to body and mind health. It is common for the office staff to participate in group meditation, quiet time, and group yoga.
 

Location:
Yoga Alliance is a remote-first organization, but does have an office open and accessible to all Yoga Alliance employees in Arlington, Virginia within sight of the historic northwest region of Washington, D.C. 
 

Salary Range:
$85,000 to $100,000 annually (commensurate to experience). This position is a full-time, exempt position.
 

Timeline: 
Please include a cover letter that speaks to why you are applying to Yoga Alliance and how the Product Manager position fits into your professional goals. All cover letters will be read during the application review process.

Interested applicants are encouraged to apply by March 28, 2025 to ensure consideration of your application. Following this deadline, we will continue to review applications on a rolling basis until the position is filled.
 

Our Commitment to an Inclusive Workplace:
At Yoga Alliance, we value a diverse team and a culture of inclusivity and belonging. We encourage applications from all individuals without regard to an individuals' race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protested by federal, state or local laws. Women, people of color, LGBTQ+ individuals, people with disabilities, and veterans are strongly encouraged to apply.