Marketing Coordinator

Who We Are:
Yoga Alliance is the largest nonprofit membership association of yoga professionals, practitioners, and advocates around the globe. We believe if more people practice yoga, the better the world will be. We’re here to amplify the power of yoga and to make it accessible to anyone wherever they are, under whatever circumstances by: 

• Uplifting the transformative power of yoga 
• Surfacing and reducing barriers to the practice, and  
• Building, engaging, and supporting the yoga community. 

Our member-driven community is a diverse collective of wisdom holders, yoga educators, and teachers expanding their expertise; a welcoming space for those newly exploring yoga; a place for seasoned practitioners to deepen their practice; and a supportive hub where community leaders, organizations, and businesses can leverage yoga for social good.  

At the core of Yoga Alliance lies a profound commitment to our people. Here, every team member is empowered to lead, innovate, dream, create, and grow. Diversity, equity, inclusion, and belonging guide our way of being in work and in working with each other. We champion a culture of collaboration, where learning from failures is as valued as achieving success. Together, we challenge the status quo and push the boundaries of what is possible. 
 

About the Role: 
Reporting to the Director of Storytelling, Yoga Alliance is seeking a Marketing Coordinator to join its dynamic team. 

The Marketing Coordinator supports the execution of the organization’s mission and vision across a variety of marketing projects and initiatives. This role focuses on project management, tactical coordination and implementation, and logistical support of marketing campaigns and activities across internal channels and with external partners and vendors.

What You Will Do:

• Support the project management of (planning, coordination, and execution) internal and external events, sponsorships, partnerships, and conferences ensuring streamlined and efficient logistics and in alignment with Yoga Alliance’s brand DNA. 
• Contribute to the organization’s communications calendar by supporting the coordination of editorial and production elements for content across a variety of platforms and channels 
• Support the coordination of editorial and production elements for content across a variety of marketing platforms and channels. 
• Manage the organization, maintenance, and inventory of digital and physical brand and marketing assets and tools, including photography, graphics, and collateral in collaboration with agency partner.
• Manage the marketing team’s project management tool, ensuring all tasks and workflows are properly organized, tracked, and up to date. 
• Act as the marketing liaison to all Yoga Alliance departments and cross-functional partners to ensure brand alignment and consistency by: 
  • Fielding project related inquiries 
  • Utilizing Yoga Alliance’s Digital Toolkit and Brand Communication Style Guide. 
• Act as a connector to identify, create and manage key relationships and partnerships to advance the work of the organization by leveraging existing networks and Salesforce lead generation. 
• Schedule meetings, disseminate information, take notes as needed, and other ad hoc and administrative requests to support the team. 

What You Will Bring:

• Bachelor's degree or an equivalent number of years of experience (4 years) in marketing, communications, journalism or creative-design field.
• 2+ years of full-time experience in marketing, communications, creative (i.e., branding, content, direction), and/or journalism roles.
• Exercises a high degree of confidentiality and discretion, professionalism, integrity, diplomacy, ethics, and objectivity in approach to work and with relationships. 
• Strength in the following core skills and competencies:  
  • Collaboration: Is inclusive, highly engaged team player, proactively seeks and provides thought partnership, assistance, and/or resources with/to colleagues.
  • Communications: Understands, conveys, and shares information effectively through listening, inquiring, writing, editing, and speaking. Ability to read a room and adapt style, content, and tone. Ability to manage expectations, understand who the stakeholders are. 
  • Critical Thinking & Sound Judgment: Ability to look at a variety of situations in a manner that understands and identifies connections between disparate ideas and/or facts. Ability to escalate and address concerns/challenges appropriately and in a timely manner. Reflects. Seeks diversity and differences in opinions to inform and refine decision making.
  • Solutions Oriented: Enjoys troubleshooting and surfacing creative solutions to achieve desired outcomes.
  • Project Management: Tracks, drives, prioritizes, reports, and engages the necessary stakeholders, tools, resources, and information to produce desired results; ability to move nimbly among a variety of projects with varying timelines. 
  • Strategic Thinking: Knows where to look for and is able to take disparate pieces of information and effectively synthesize to produce insights and desired outcomes. Is able to map out and execute a sound plan to achieve long-term goals. 
• Strong technology skills with an aptitude to learn quickly to ramp up on new platforms or technology: Microsoft Suite (Outlook, Word, Excel, PowerPoint); Customer Relationship Management platform (Salesforce); project management platforms (e.g. Monday.com), Social Media Management (Buffer, Hootsuite), and Design (Canva). 
• Experience working effectively and collaboratively within a fast-paced, nimble environment among a diverse employee base that works remotely and distributed across the United States. 
• Proven track record of contributing to work environments committed to equity, diversity, inclusion, and belonging.  
• Proven ability to initiate and cultivate positive working relationships internally and externally across a diverse group of people at all levels and across a variety of lived experiences.  
• Ability to travel (up to 15%) to attend in-person work-related events and functions, and work on-site in Yoga Alliance’s Arlington, VA office as needed.  
• Ability to work extended hours if needed, in addition to weekends and evenings to accommodate events. 

• Prior agency (i.e., branding, marketing, public relations) experience. 
• Familiarity with Associated Press Stylebook standards. 
• Locally based with the ability to work in-office one or two times a week. 

We encourage individuals to apply even if they do not have any of these desired qualifications. 

What We Offer:
Yoga Alliance provides excellent employee benefits including comprehensive health insurance plan offerings that are 100% employer paid for employees and 65% paid for dependents, a matching 401K plan, generous paid-leave policies, and reimbursement for professional development opportunities. Employees enjoy a casual dress code so they can arrive to work as their most authentic selves. Our office culture is supportive and collaborative with conscious attention to body and mind health. It is common for the office staff to participate in group meditation, quiet time, and group yoga.

Location:
Yoga Alliance is a remote-first organization, but does have an office that is open and accessible to all Yoga Alliance employees in Arlington, Virginia within sight of the historic northwest region of Washington, D.C. 

The Marketing Coordinator position will require travel (up to 15 percent). 
 

Salary Range:
$55,000 to $65,000 annually (commensurate to experience). This position is a full-time, exempt position.

Timeline: 
Please include a cover letter that speaks to why you are applying to Yoga Alliance and how this role fits into your professional goals. All cover letters will be read during the application review process.

Interested applicants are encouraged to apply by March 28, 2025 to ensure consideration of their application. Following this deadline, we will continue to review applications on a rolling basis until the position is filled.

Our Commitment to an Inclusive Workplace:
At Yoga Alliance, we value a diverse team and a culture of inclusivity and belonging. We encourage applications from all individuals without regard to an individuals' race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protested by federal, state or local laws. Women, people of color, LGBTQ+ individuals, people with disabilities, and veterans are strongly encouraged to apply.